AS Media G322 Exam Section B Q2

Find past papers, examiner's reports and mark schemes here

Your assessment question will be selected from the ones located at the above link, as will the exam question in June.

Evaluation Question 2

What have you learned from your audience feedback?

http://galaxymediastudies.blogspot.co.uk/2012/04/evaluation-question-3.html

http://a2coalition.blogspot.co.uk/2012/04/what-have-you-leanred-from-your.html

Above are two different approaches you could take.

Exemplar Evaluations

The two evaluations below are created as ppts and are both based on a brief to create a pop video with the attendant ancillary tasks. There are many more examples on slideshare.

http://www.slideshare.net/mrboo1/evaluation-4082208

http://www.slideshare.net/zoecandice/advanced-portfolio-evaluation-4079878

Unit G324Advanced Portfolio in Media, Level 4 Mark criteria: Evaluation

You MUST answer the FOUR evaluation questions. Remember, these are worth asa many marks as your whole blog for planning and research, so give due attention to them. they are:

 In what ways does your media product use, develop or challenge forms and conventions of real media products?
 How effective is the combination of your main product and ancillary texts?
 What have you learned from your audience feedback?
 How did you use media technologies in the construction and research, planning and evaluation stages?

NB:  Note the wording of bullet points 1 and 4. They are very similar to the potential questions whihc arise in section 1a of the exam, so if you do the evaluation effectively it will also count as very relevant revision.

Level 4 16–20 marks

 There is excellent skill in the use of digital technology or ICT in the evaluation.
 There is excellent understanding of the forms and conventions used in the productions.
 There is excellent understanding of the role and use of new media in various stages of the production.
 There is excellent understanding of the combination of main product and ancillary texts.
 There is excellent understanding of the significance of audience feedback.
 There is excellent skill in choice of form in which to present the evaluation.
 There is excellent ability to communicate.
It is important that you look at the other blogs to identify effective ways to convey the information required by the evaluation questions.

• You could do it as a straightforward written response, however, this will necessarily mean that you undermine your ability to get top marks for the first bullet point above. 

• you could do it as a sort of director's commentary. Eg. play parts of the movie and talk over it stopping at relevant parts to answer specific questions and demonstrating how the makring criteria are being met.

• You could create a separate text which covers the questions as Stephen did last year, very effectively.

However you go about it, keep an eye on the marking criteria to ensure you are fulfilling it to the best of your ability.

NOTE ESPECIALLY THAT ONE QUESTION REQUIRES YOU TO EXPLAIN WHAT YOU HAVE LEARNED FROM AUDIENCE FEEDBACK. THIS MEANS THAT YOU MUST SHOW THE FILM TO A GROUP OF YOUR PEERS AND RECORD AND COMMENT ON THEIR VIEWS.

Unit G324Advanced Portfolio in Media, Level 4 Mark criteria: Media Texts

Main Task

Ancillary Task

Level One

0 – 14 marks

0 – 3 marks

Level Two

15 – 23 marks

4 – 6 marks

Level Three

24 – 31 marks

7 – 8 marks

Level Four

32 – 40 marks

9 – 10 marks

Above is the general mark scheme. Remember there are 2 ancillary pieces with a combined potential makr of 20.

The criteria for the Main and Ancillary tasks differs in sofar as one is a film and the other are based in print media so the criteria arew as follows:

FILM

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene

editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects

recording and editing sound with images appropriately.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

PRINT

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

 awareness of conventions of layout and page design  awareness of the need for variety in fonts and text size  accurate use of language and register  the appropriate use of ICT for the task set  appropriate integration of illustration and text  framing a shot, using a variety of shot distances as appropriate  shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting  manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.

Unit G324Advanced Portfolio in Media, Level 4 Mark criteria: Planning and Research

Please note below the reference in bullet point 2 to "potential target audience".

Only if you are adhereing to all the criteria outlined below can you hope to score top marks.

Level 4 16–20 marks

 Planning and research evidence will be complete and detailed.
 There is excellent research into similar products and a potential target audience.
 There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
 There is excellent organisation of actors, locations, costumes or props.
 Time management is excellent.
 There is excellent skill in the use of digital technology or ICT in the presentation.
 There are excellent communication skills.
 There is an excellent level of care in the presentation of the research and planning.

A Matter of Life and Death (1946)

Dir: Michael Powell & Emeric Pressburger

Starring: David Niven, Roger Livesey, Raymond Massey, Kim Hunter, Marius Goring

Country: UK

Colour and B&W

It is with no little amount of weeping and gnashing of teeth that I have finally arrived at my decision for a film of the 1940s. Such a wealth cinematic delights emerged from this decade that I’ve ended up comparing notes with the only other person whose opinion I value on the matter. 

It is of interest to me that when we tallied up our choices for films of the decade, the only era we differed on was the 40s, so vast is the choice. So I’ve had to go it alone. But, just so you know, it wasn’t easy and I feel I’d be doing you a disservice if I didn’t list just a few of the films that could’ve gotten the vote. They are, in no particular order: The Maltese Falcon, The Treasure of the Sierra Madre, Citizen Kane, Casablanca, Brighton Rock, Notorious, The Third Man, The Bicycle Thieves. I’ll stop there, but you get the picture. It’s probably my favourite movie decade. I don’t have enough room to explain why.

“A Matter of Life and Death” is nothing, if not utterly unique. It was created (I use the word advisedly) by the twin talents of Michael Powell and Emeric Pressburger (whose Grandsons Andrew and Kevin, are now leading lights in contemporary British cinema; Andrew producing, amongst other films Slumdog Millionaire, and Kevin the director of both fiction – The Last King of Scotland - and the recent documentary Marley).

Under their production company, The Archers, Powell and Pressburger are responsible for at least six bone fide classics of cinema (and several others also worth a look) including A Matter of Life and Death, made in a particularly fertile creative period between 1943 and 1948.

These are: The Life and Death of Colonel Blimp, A Cantebury Tale, I know Where I’m Going, Black Narcissus and The Red Shoes (to which, along with Powell’s solo effort from 1960, Peeping Tom, Martin Scorsese attributes his love of the colour red, on screen). It is a truly monumental achievement, which you’ll only truly understand once you’ve seen as many good, bad and ugly films as I have.

                                                                                             

A Matter of Life and Death stands out from them all for me though, because it first introduced me to magical realism, a genre where magical elements are interwoven with the real world. This is distinct from fantasy because of the seemingly ordinary and straightforward way in which the elements are blended. Suspension of disbelief and an absence of cynicism on the part of the viewer are an essential requirement if you are to truly enjoy the experience.

Opening sequence: "This is the universe...big isn't it".

From the opening shots of the cosmos with it’s wonderfully deadpan voice over: “This is the universe…big isn’t it”, It wears its intelligence and irony lightly, and is shot through with an English eccentricity (curious since Pressburger was a Hungarian émigré) that, when combined with it’s fantastical elements, makes it unlike any other film I’ve ever seen.

                                                                        The story follows a pilot who, returning from a raid over Germany in an all but destroyed Lancaster Bomber makes radio contact with an American radio operator. Hers is to be the last voice he hears in the land of the living because the aircraft is kaput and there are no parachutes. The girl becomes terribly upset, while he – all stiff upper lip – puts on a brave face as he prepare to shuffle off this mortal coil, except…

David Niven, "done for", apparently.

…he doesn’t die, despite bailing out without a parachute.

What follows is a flight of fancy, so remarkable and perfect in its realisation, yet so truthful in the emotions it conveys and the philosophical worldview it espouses, that only the most hard-bitten cynic would fail to be moved. It is, in short, a delight.

Roger Livesey at the trial in Heaven

Marius Goring as Conductor 71 - "One is starved of colour up there".

We discover that the rest of the pilot’s crew are awaiting him in heaven (shot in luminous black and white, contrasting vividly with the real world’s sumptuous technicolour) where the angels are getting themselves all in a tizzy because one of their souls is missing. There’s been a cock up in heaven and the books aren’t balanced. 

The angel in charge of the safe transport of the pilot’s soul goes by the name of Conductor 71 (a charming turn by Powell and Pressburger favourite Marius Goring), is duly despatched to earth to rectify the error. But there’s a hitch. In a twist of fate, our hero and the radio operator have met and fallen immediately and completely in love.

How it plays out after this has to be  seen to be believed, but it is without doubt one of the oddest, most beautiful and most sophisticated cinematic visions ever committed to celluloid, and my life is richer for having seen it (about thirty times at the time of counting).

Roger Liveey as the eponymous Colonel in,"The Life and Death of Colonel Blimp".

David Niven is the unshakeably firm of purpose, death-dodging pilot. And he is driven on by that most old-fashioned, yet noble of English qualities – a sense of fair play – to challenge the fate that has been ordained for him. There is a youthful Kim Hunter as the girl he loves and  Roger Livesey (another Powell & Pressburger regular), as the noble doctor who fights through life and death (literally) to keep them together.

So what is it finally about this unique cinematic achievement that so overwhelms me? Certainly its directorial vision is so acute, refined and innovative that it marks Powell out to be one of the true greats of British cinema, to be ranked alongside David Lean and Carol Reed, to name but two. The film is so ahead of its time that it is almost inconceivable that it was made just one year after WW2 ended.

Perhaps it is the fact that its oddness has exempted it from topping the polls of greatest British films of all time (that honour goes to The Third Man a dark, cynical film noir set in post-war Vienna, it’s a moot point, but there is much to recommend it); there seems to be something resolutely non-mainstream about it, despite the presence of top drawer talent like Niven, and this certainly appeals to my contrarian nature. But it goes deeper than that.

The film was titled, "Stairway to Heaven", for its American release

I said at the very beginning that this was to be a very personal list, and to truly fall in love with cinema you have to get personal about it. For it to really get under your skin you need to completely embrace the films that ignite your passion and damn the opinions of others. So here’s why I love A Matter of Life and Death.

It touches me deeply in a way that I don’t fully understand. There is something about it that makes me feel that it was made for me and me alone. It reminds me that, despite my perennially grumpy classroom façade, I am in fact a soppy old romantic at heart and sometimes I want to be reminded of that. 

David Niven and Kim Hunter. Brought together by a clerical error in Heaven.

Because life can be hard and tough and cruel at times; it will make you cynical and bitter and jaded if you let it. So sometimes, just occasionally, it’s nice to hear the message contained in this film - albeit told in its own curious and enchanting way; that love can conquer all. It’s enough to make a grown man cry.

Watch it and fall in love.