AS Media G322 Exam Section B Q2

Find past papers, examiner's reports and mark schemes here

Your assessment question will be selected from the ones located at the above link, as will the exam question in June.

Evaluation Question 2

What have you learned from your audience feedback?

http://galaxymediastudies.blogspot.co.uk/2012/04/evaluation-question-3.html

http://a2coalition.blogspot.co.uk/2012/04/what-have-you-leanred-from-your.html

Above are two different approaches you could take.

Exemplar Evaluations

The two evaluations below are created as ppts and are both based on a brief to create a pop video with the attendant ancillary tasks. There are many more examples on slideshare.

http://www.slideshare.net/mrboo1/evaluation-4082208

http://www.slideshare.net/zoecandice/advanced-portfolio-evaluation-4079878

Unit G324Advanced Portfolio in Media, Level 4 Mark criteria: Evaluation

You MUST answer the FOUR evaluation questions. Remember, these are worth asa many marks as your whole blog for planning and research, so give due attention to them. they are:

 In what ways does your media product use, develop or challenge forms and conventions of real media products?
 How effective is the combination of your main product and ancillary texts?
 What have you learned from your audience feedback?
 How did you use media technologies in the construction and research, planning and evaluation stages?

NB:  Note the wording of bullet points 1 and 4. They are very similar to the potential questions whihc arise in section 1a of the exam, so if you do the evaluation effectively it will also count as very relevant revision.

Level 4 16–20 marks

 There is excellent skill in the use of digital technology or ICT in the evaluation.
 There is excellent understanding of the forms and conventions used in the productions.
 There is excellent understanding of the role and use of new media in various stages of the production.
 There is excellent understanding of the combination of main product and ancillary texts.
 There is excellent understanding of the significance of audience feedback.
 There is excellent skill in choice of form in which to present the evaluation.
 There is excellent ability to communicate.
It is important that you look at the other blogs to identify effective ways to convey the information required by the evaluation questions.

• You could do it as a straightforward written response, however, this will necessarily mean that you undermine your ability to get top marks for the first bullet point above. 

• you could do it as a sort of director's commentary. Eg. play parts of the movie and talk over it stopping at relevant parts to answer specific questions and demonstrating how the makring criteria are being met.

• You could create a separate text which covers the questions as Stephen did last year, very effectively.

However you go about it, keep an eye on the marking criteria to ensure you are fulfilling it to the best of your ability.

NOTE ESPECIALLY THAT ONE QUESTION REQUIRES YOU TO EXPLAIN WHAT YOU HAVE LEARNED FROM AUDIENCE FEEDBACK. THIS MEANS THAT YOU MUST SHOW THE FILM TO A GROUP OF YOUR PEERS AND RECORD AND COMMENT ON THEIR VIEWS.

Unit G324Advanced Portfolio in Media, Level 4 Mark criteria: Media Texts

Main Task

Ancillary Task

Level One

0 – 14 marks

0 – 3 marks

Level Two

15 – 23 marks

4 – 6 marks

Level Three

24 – 31 marks

7 – 8 marks

Level Four

32 – 40 marks

9 – 10 marks

Above is the general mark scheme. Remember there are 2 ancillary pieces with a combined potential makr of 20.

The criteria for the Main and Ancillary tasks differs in sofar as one is a film and the other are based in print media so the criteria arew as follows:

FILM

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene

editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects

recording and editing sound with images appropriately.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

PRINT

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

 awareness of conventions of layout and page design  awareness of the need for variety in fonts and text size  accurate use of language and register  the appropriate use of ICT for the task set  appropriate integration of illustration and text  framing a shot, using a variety of shot distances as appropriate  shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting  manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.

Unit G324Advanced Portfolio in Media, Level 4 Mark criteria: Planning and Research

Please note below the reference in bullet point 2 to "potential target audience".

Only if you are adhereing to all the criteria outlined below can you hope to score top marks.

Level 4 16–20 marks

 Planning and research evidence will be complete and detailed.
 There is excellent research into similar products and a potential target audience.
 There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
 There is excellent organisation of actors, locations, costumes or props.
 Time management is excellent.
 There is excellent skill in the use of digital technology or ICT in the presentation.
 There are excellent communication skills.
 There is an excellent level of care in the presentation of the research and planning.