Ashley, Kadene, Sonny

A reminder of your brief and the criteria by which you will be assessed:

Brief:

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

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a website homepage for the band;

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a digipak for the album’s release;

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a magazine advertisement for the digipak.

Assessment criteria:

Marking Criteria for Research and Planning

Research and Planning must be presented in digital format. Where candidates have worked as a group, the research may be presented collectively, but each candidate should give a clear indication of their role in any group research and planning and teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark, justifying individual marks on the assessment sheet. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.

Level 1 0–7 marks

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Planning and research evidence will be incomplete.

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There is minimal research into similar products and a potential target audience.

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There is minimal work on shotlists, layouts, drafting, scripting or storyboarding.

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There is minimal organisation of actors, locations, costumes or props.

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Time management may be very poor.

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There is minimal skill in the use of digital technology or ICT in the presentation.

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There are minimal communication skills.

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There is minimal care in the presentation of the research and planning.

Level 2 8–11 marks

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Planning and research evidence may be incomplete.

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There is basic research into similar products and a potential target audience.

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There is basic work on shotlists, layouts, drafting, scripting or storyboarding.

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There is basic organisation of actors, locations, costumes or props.

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Time management may not be good.

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There is basic skill in the use of digital technology or ICT in the presentation.

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There are basic communication skills.

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There is a basic level of care in the presentation of the research and planning.

Level 3 12–15 marks

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Planning and research evidence will be complete.

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There is proficient research into similar products and a potential target audience.

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There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.

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There is proficient organisation of actors, locations, costumes or props.

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Time management is good.

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There is proficient skill in the use of digital technology or ICT in the presentation.

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There are proficient communication skills.

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There is a good level of care in the presentation of the research and planning.

Level 4 16–20 marks

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Planning and research evidence will be complete and detailed.

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There is excellent research into similar products and a potential target audience.

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There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

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There is excellent organisation of actors, locations, costumes or props.

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Time management is excellent.

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There is excellent skill in the use of digital technology or ICT in the presentation.

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There are excellent communication skills.

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There is an excellent level of care in the presentation of the research and planning.

Marking Criteria for the Media Texts

In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant markscheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.

Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.

Level 1

Work is likely to be unfinished. There is evidence of a minimal level of ability in the creative use of any of the following technical skills:

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shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene

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editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects

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recording and editing sound with images appropriately.

Where a candidate has worked in a group, there is only minimal evidence of a contribution to construction.

Level 2

There is evidence of a basic level of ability in the creative use of some of the following technical skills:

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shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene



editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects



recording and editing sound with images appropriately.

Where a candidate has worked in a group, a basic contribution to construction is evident.

Level 3

The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills:



shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene



editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects



recording and editing sound with images appropriately.

Where a candidate has worked in a group, a proficient contribution to construction is evident.

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:



shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene



editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects



recording and editing sound with images appropriately.

Where a candidate has worked in a group, an excellent contribution to construction is evident.