Planning and Research
Mid Level 2 - 9 marks
Planning and
research evidence may be partially incomplete;
There is
some basic research into similar products but no evidence of research into potential
target audience M2
There is basic organisation of
actors, locations, costumes or props. Scant detail in any of the assessed areas
L2
There is minimal work on shotlists,
layouts, drafting, scripting or storyboarding. They did use teacher feedback.
L2
There is a minimal
level of care in the presentation of the research and planning; M2
Time
management is basic. M2
Construction
Mid Level 3 – 42 marks
There is evidence of proficiency in the creative
use of many of the following technical skills:
Producing material appropriate for
the target audience and task;
Proficiency
in producing material appropriate to task, though no apparent acknowledgement
of target audience. M2
using titles appropriately according
to institutional conventions;
Proficient use
of titles, with the adoption of the freeze frame to introduce cast credits
having many antecedents in real media products, though it could be held for
slightly longer in order for the audience to clearly read them. The production
company name should carry the text “Duality productions presents”. M3
using sound with images and editing
appropriately for the task set;
Heavy use of
classical music is made for much of the clip in an ironic contrast to the
violent imagery. This has the desired effect. In the following scene the sound
is less well combined with pictures and this obvious camera mic audio lends the
clip an amateurishness which was absent from the initial scene. M3
shooting material appropriate to the
task set;, including controlled use of the camera, attention to framing,
variety of shot distance and close attention to mise-en-scene;
An excellent
use of the camera for the first scene with an appropriate variety of shot types
and distances employed (with especially good use of POV shots. Second scene,
somewhat rougher in execution, felt less well considered with the camera being
a little too shaky on a couple of shots. Overall the mise-en-scene, in terms of
framing and composition, to include and exclude appropriate elements showed a good
level of proficiency. H3
using editing so that meaning is
apparent to the viewer and making selective and appropriate use of shot
transitions and other effects.
Proficient
use of editing creates clear meaning for the audience. Proficient use of
transitions - white-out on contents of bag nicely masks the shot change. Heavy
colour grade in the first scene works well to convey the murky world of the
story. However in the first scene there is a very brief cut which is somewhat
jarring. H3
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